By Nick Wagner
PITTSTON — The Paint Pittston Pink weekend is slowly turning in to an entire week.
Barbara Sciandra’s vision for a weekend dedicated to fighting breast cancer started as a three-day event, raising money for the Pennies in Action Fund at the University of Pennsylvania. Her now-501c3 organization will turn up the heat this fall.
Paint Pittston Pink 2015 will kick off on Sunday, Sept. 27 in the Greater Pittston area. The event will run through Wednesday, Oct. 7 with events throughout the entire week.
Sciandra admitted many businesses wanted to be involved last year, however, the organization ran out of time to accommodate everyone.
“We’re trying to hit a home run and make as much money as we can for research,” she said. “We decided to add as many activities as possible. If someone sees one thing they aren’t interested in, there will be something different for them.”
Last year’s goal was $50,000. Instead, the organization donated $30,000 to the Pennies in Action Fund. The group did raise its initial goal but, after overhead, it was left with $30,000. This year, Sciandra said, the organization hopes to reach that $50,000 mark.
“It will be a lot easier now because we’re a registered 501c3,” Sciandra said. “We’re careful about where we spend money, but we also know it takes money to make money. We wanted to make sure the events were the best so people would want to come out again.”
Throughout the summer, Paint Pittston Pink will be involved in several ongoing fundraisers.
The 2015 Paint Pittston Pink T-shirts are currently on sale. MadTees in Dupont designed the shirts once again this year. Shirts are $15 and range from youth small through adult XXXL. To order a shirt, mail a check directly to Sciandra with sizes in the memo section to: Paint Pittston Pink, 70 Pinewood Drive, Laflin, PA 18702.
Also new to this year is how runners can register for the race. Registering can be done by visiting www.raceroster.com and searching for “Pittston.” T-shirts may also be purchased there.
SkyZone in Pittston Township will hold a special day for Paint Pittston Pink on Sunday, Sept. 27 where, from 11 a.m. to 6 p.m., a portion of the proceeds will benefit Paint Pittston Pink.
Cooper’s Restaurant will sell various items throughout the summer, including ribbons, to fund raise for the organization.
Ben & George’s Ice Cream, Oak Street, Pittston, will donate a portion of its sales between now and September to Paint Pittston Pink. Proceeds from pink sprinkles or white chocolate dipped waffle cones will help this year’s fundraising.
Prior to the Paint Pittston Pink event, the organization will have a float in the Tomato Festival Parade from which donated Town T-shirts will be tossed. Town T-shirts is a company which approached Sciandra about helping the cause. Instead of tossing candy, the float will hand out free Pittston-related T-shirts.
Sciandra will give a STEM (Science, Technology, Engineering and Mathematics) lecture at Wyoming Seminary on Wednesday, Oct. 7 where she will share her story and help educate the audience about the Pennies in Action fund. The event is open to the public.
Reach Nick Wagner at 570-991-6406 or on Twitter @Dispatch_Nick